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As a Solutions Marketing Manager, you have excellent interpersonal, written and verbal communication skills as well as presentation and process facilitation skills. You have the ability to work across-organizational lines and with executive level leaders. As a highly collaborative team member, you will report into marketing but be expected to work in unison with product and sales leaders and executives.
You are responsible for understanding Rapyd’s global payments technology and translating these capabilities into actionable campaigns and marketing materials. You will develop messaging, collateral, ads, thought leadership, web copy and sales tools that explain how the Rapyd techstack can solve customer problems and will ultimately help our global sales teams attract and win more deals.
You have experience building, executing and measuring the success of campaigns and product launches. You are experienced with involving key stakeholders to validate launch goals, KPIs and success. You thrive in a fast paced environment and excel at driving new efforts from ideation to execution with meaningful measurements.
Responsibilities
Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
Ownership of the entire GTM marketing process:
Understand Rapyd’s ideal customer profiles and buyer personas.
Develop product positioning informed by customer insights, product differentiators and competitive advantages.
Write marketable content such as thought leadership, industry insights and website content.
Create meaningful ads, landing pages and primary assets that drive quality leads
Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with campaign goals, events, website and other key demand generation initiatives.
Establish and maintain strong partnerships across sales, marketing and product to deliver best in class messaging, content and training.
Requirements
5+ years of technical marketing, product marketing or vertical marketing experience.
3+ years of experience working in the payments industry, cross-border payments is a big plus.
Some international travel will be required.
B2B marketing experience, B2B payments experience is ideal.
Ability to quickly pivot based on campaign results and learnings from sales teams.
Deep understanding of enterprise customer journey, persona targeting, and overall customer experience.
Excellent communication and organizational skills with experience working with distributed teams.
Motivated self-starter who enjoys learning and collaborating with different teams.
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