Kape/ ExpressVPN is on a mission to make the internet a safe place for everyone. Through a portfolio of leading consumer privacy and security brands — ExpressVPN, CyberGhost, Private Internet Access, ZenMate, and Intego — we protect millions of people every day. The data team is building a world-class, data-driven culture that empowers everyone at Kape with timely, accurate information to drive their decisions. In this role, you’ll make a real impact: your analysis will shape decisions that touch millions of customers, on projects that span the company. You’ll work with great people and play a pivotal role in strategic initiatives through data analysis, experimentation, and the development of metrics and dashboards. Let's cut to the chase. What's the job? We’re looking for a sharp, hands-on Business Analyst to join our UA & Growth Analytics team. This is a high-impact role at the core of our growth engine. You’ll own the analytics and measurement behind user acquisition, performance marketing, and growth optimization across our subscription brands — turning complex data into clear, actionable insight that shapes day-to-day decisions and long-term strategy. You’ll work closely with Growth, UA, Marketing, BI, and R&D stakeholders to make sure every growth initiative is measured accurately and understood deeply. Your mission: connect the numbers to the business, surface what’s really driving performance, and help drive measurable, profitable growth. This role suits someone who thrives in a fast-paced environment, can juggle competing priorities, and enjoys balancing rigorous analysis with practical, real-world execution. You will: Own reporting, dashboards, and KPI frameworks across user acquisition and growth. Partner with Growth, UA, and Marketing teams to analyze and optimize performance across channels — with deep focus on Revenue, conversion, ARPU, ROAS, LTV/CAC, retention, churn, and win-backs. Design, measure, and analyze A/B tests and experiments to ensure ac
