At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people. We are looking for a Product Marketing Manager to join our Team. About the Role As the Product Marketing Manager for Retail & Consumer Goods, you'll own how Similarweb is positioned in this market – from positioning and messaging to go-to-market strategy, sales enablement, and industry thought leadership. This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers. What you’ll do: Own positioning and messaging for Retail & CPG audiences – and constantly gather competitive intelligence and customer insights to refine this Act as the Retail & CPG marketing expert, owning the narrative and commercial success Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions. Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360° campaigns that connect industry
