Yad2 isn’t just Israel’s leading marketplace, we’re redefining how people buy, sell, and explore real estate online. With millions of users and a strong foothold in both B2C and B2B, we’re on a mission to make digital real estate smarter, faster, and more accessible, while leading marketing communications, shaping brand language and messaging, and managing conferences, events, and other key touchpoints.
Why this role is for you
We're looking for a sharp, performance-driven, and creative Marketing Manager to lead the marketing strategy and execution for Real Estate New Developments, Driving Yad2’s end-to-end solution for new residential developments, from lifecycle strategy and branding to advertising and sales.
What You will be doing?
Build and execute the Go-To-Market (GTM) strategy by positioning our product innovation and value proposition to real estate developers (B2B), while simultaneously executing high-converting marketing campaigns for the residential projects to buyers (B2C)
Lead a performance-oriented operation focused on delivering high-quality leads to our customers
Plan, execute, and optimize multi-channel marketing campaigns (digital, offline, CRM)
Analyze user behavior, funnels, and market dynamics to identify growth opportunities
Drive product–marketing alignment - define positioning, messaging, value propositions and go-to-market plans
Evaluate and shape creative concepts while ensuring high-quality execution
Develop user journeys, generate insights and optimize the customer experience
Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language
Work closely with Product, Sales, and Customer Success to align business goals
Lead retention, monetization, and engagement initiatives
Manage agencies, budgets, and performance metrics with full accountability
Conduct market research, map competitive landscapes, and identify strategic growth opportunities
Direct business impact - Your work directly contributes to the success of Real Estate New Developments
Unique domain - Real estate is one of yad2’s strongest and most strategic verticals
Room to innovate - Build, optimize, and scale processes in a dynamic environment
A platform millions rely on - Shape how users and professionals engage with Israel’s largest real estate marketplace
Your Skills and Experience:
3+ years of hands-on marketing experience
Experience within the Real Estate industry - An advantage
Strategic thinker with excellent analytical abilities and strong attention to detail
Strong experience managing growth funnels, leads, and performance KPIs
Creative mindset with the ability to evaluate and guide strong creative output
Experience working closely with product teams
Strong communication, storytelling, and stakeholder-management skills
Familiarity with UX, funnels, CRM - strong advantage
Why join us
At Yad2, we are more than just a platform; we are the hand that helps you move forward through life's most pivotal moments, while driving the entire Israeli market. Whether it’s finding a first home, a new car, or a career breakthrough, we empower millions to move forward with confidence. We believe real impact happens through Vertical Ownership and professional excellence. Our culture is giving you the autonomy to innovate and lead. If you’re looking to combine the energy of a tech unicorn with a mission that shapes the Israeli consumer experience through Data and AI, your place is with us.
We’ve got you covered
We offer a hybrid model, a fully equipped, luxurious gym in our building, subsidized parking, and membership in Hitech Zone
We know how to celebrate our success: From high-end Summer and Winter parties to our prestigious company retreat
We invest in your evolution: From advanced workshops and professional training to direct access to cutting-edge AI tools and platforms, we make sure you have everything you need to evolve, excel, and lead in your field
