Role Overview The Product PR Manager is responsible for developing and executing communications strategies that increase awareness, adoption, and trust in ExpressVPN's products and features. Working closely with Product, Product Marketing, Engineering, Security Research, and Executive Leadership teams, you'll translate technical innovations into compelling stories. Key Responsibilities Product Launch Communications Lead global PR strategies for new product launches and feature releases. Develop launch messaging, media materials, FAQs, spokesperson briefs, and press releases. Coordinate cross-functional launch plans with Product, Marketing, Community Management and Customer Support teams. Media Relations Build relationships with technology, cybersecurity, consumer tech, and business journalists. Secure earned media coverage across tier-one, trade, and regional publications. Manage product reviews, hands-on testing opportunities, and media briefings increasing our positive review coverage. Messaging & Positioning Develop differentiated narratives around privacy, security, digital rights, and online freedom. Translate technical product capabilities into accessible consumer and business benefits that tie into the wider brand story. Ensure messaging consistency across markets and channels. Thought Leadership Partner with executives and product leaders to create commentary on cybersecurity, privacy, VPNs, AI, and digital security trends. Identify newsjacking opportunities and industry conversations where ExpressVPN can contribute expert perspectives. Community Management Partner with Community Management to monitor and respond to product reviews across platforms such as Trustpilot. Work with Community Managers to identify recurring customer feedback, product issues, and feature requests from reviews, social channels, and community discussions, and encourage the community managers to share insights with Product and Marketing teams. Develop communications str
