We are a startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE.Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922)We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?”INCRMNTAL launched in summer of 2020, and developed our innovative product while working with some of THE-MOST sophisticated advertisers. We work with globally known companies as our customers and get a constant flow of interest from the press, customers, and partners. About the role:INCRMNTAL sells a sophisticated analytics platform that combines marketing science, causal inference, and machine learning. Prospects often ask complex questions about measurement methodology, modeling assumptions, validation processes, and how results should be interpreted.The Sales Engineer will play a critical role in the sales process by translating the technical depth of the platform into clear, compelling explanations for marketing leaders, analysts, and data teams. You will partner closely with the sales team during the sales cycle, support product demonstrations, answer technical questions from prospects, and help build trust in the methodology behind the platform.This role sits at the intersection of sales, product, and data science.As a Sales Engineer your role will be:Join sales calls and product demonstrations to explain the platform’s methodology and analytical approach to help overcome technical objectionsAnswer technical and methodological questions from prospects during the sales process.Help prospects understand how INCRMNTAL differs from traditional attribution, MMM, or experimentation approaches.Support the sales team in moving deals forward by building trust in the platform’s measurement framework.Deliver clear and engaging product demonstrations tailored to different audiences (CMOs, growth teams, data scientists, analysts).Translate complex modeling concepts into intuitive explanations that marketers can understand.Customize demo narratives based on the prospect’s marketing stack and challenges.Support proof-of-concept discussions and pilot programsExplain the underlying modeling logic and how the system measures incrementality.Walk prospects through validation methods, case studies, and experimental comparisons used by customers.Help prospects interpret platform outputs and understand how to operationalize insights.Work closely with product and data science teams to stay current on platform capabilities.You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most.We believe in helping each other get most of ourselves rather than do what we’re not interested in doing. Key Requirements:4+ years in a Sales Engineer, Solutions Consultant, Data Consultant, or Marketing Analytics role.Experience working with marketing data, attribution models, MMM, or growth analytics. (Adtech, Marketing Tech)Experience presenting technical concepts to non-technical audiences.Strong analytical thinking and ability to understand statistical models.Excellent communication and storytelling skills.Ability to translate complex ideas into simple explanations.Comfortable presenting to senior marketing leaders.Familiarity with marketing measurement methodologies such as:Incrementality testingMarketing Mix ModelingAttribution modelsPlease Note: The requirements and description above represent the skills and expectations from the person in this role. Having said that - if you are interested in the position and believe you only tick some of the key requirements - please do apply.Benefits of Joining INCRMNTAL:We are a new startup with a LOT of supporters and positive attention from investors, press and customers. Joining early means that you could be part of our success.We are passionate, solution-oriented people who are accountable to our actions.We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us.We are accepting applications regardless of any external factors. Everyone is welcome to apply.
