We’re looking for a Creative Specialist to join the performance team for Yves Rocher’s digital growth. This is a unique opportunity to combine the creative power of storytelling with data-driven performance in one of the world’s most iconic natural beauty brands. Yves Rocher France, the leading beauty brand in France and a global pioneer in dermo-botanical innovation, has officially launched in the USA! With over 60 years of expertise in plant-based beauty, a presence in more than 90 countries, and a fast-growing digital ecosystem, we are a technology-driven brand with a strong online presence and cutting-edge e-commerce platforms. As we expand rapidly across the U.S., we’re looking for passionate, driven individuals to join our dynamic team and help shape the next chapter of Yves Rocher’s success story. If you’re inspired by beauty, nature, innovation, and purpose - we’d love to meet you. This role blends strategic media thinking with hands-on. You’ll work closely with the performance marketing team to craft compelling visuals and narratives that resonate with audiences and elevate Yves Rocher’s presence across global markets. Responsibilities Creating performance-driven creative for paid social channels, including Meta (Facebook/Instagram), TikTok, and YouTube. Take part in the full creative lifecycle: ideation, briefing, asset production, testing, iteration, and performance review. Work closely with internal teams and external partners (creative, media, production) to deliver high-quality campaign assets. Help develop creative concepts, scripts, storyboards, and visual directions based on performance data and brand guidelines. Contribute to structured testing frameworks and help maintain organized, repeatable creative work. Analyze campaign results to identify strong creatives, messaging angles, audiences, and optimization opportunities. Stay up to date on paid social trends, emerging formats, platform updates, audience behavior, and new AI-powered t