Marketing Automation Specialist

What you'll do

• Ongoing management and operation of the Marketing Automation system
• Building, managing, and optimizing Customer Journeys
• Building and managing audiences, segments, and triggers
• Analyzing campaign and customer journey performance, and generating insights for improvement
• Defining measurement and tracking requirements with Product and Development teams
• Ongoing collaboration with Marketing, Digital, Data, Product, and Development teams

Requirements

What we're looking for

• Experience in Marketing Automation, Digital Marketing, CRM, or MarTech
• Experience building and managing Customer Journeys and marketing automation processes
• Experience working with GA4 and GTM
• Technical orientation and ability to work with development and product teams
• Data analysis skills and ability to generate business insights
• Analytical thinking, independence, and strong learning ability
• High level of English

Significant advantage

• Experience working with Braze
• Familiarity with BI tools and data analysis
• Experience in personalization and customer engagement