A winning ad could change the trajectory of a mobile game. The only way to consistently find winners is to explore more, faster, and smarter than anyone else.
Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to ad networks, and continuously learn from the results. The full creative loop, automated.
Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals.
ABOUT THE ROLE
Most product marketing jobs arrive with the category already built, so there's a quadrant, a competitor grid, and a buyer who already knows what the thing is called. You write the battlecard, run the launch checklist, and ship.
None of that exists here.
Every UA leader who talks to us arrives with a mental model borrowed from the creative tools they used before, and none of those models fit, so the distance between what the system actually does and what the market experienced up until now is the gap you are hired to close.
Close that and every deal gets shorter, every renewal gets easier, and a category starts forming around the language you chose.
You own that language, which means positioning, messaging, and the bottom-of-funnel proof that makes a new technology land with a UA director who has thirty seconds and scar tissue from every vendor who overpromised.
You take each launch to market, you turn client results into the case studies that close the next ten deals, and you turn our clients into the sharpest community in mobile gaming.
You'll sit on sales calls, read the transcripts, watch where the explanation breaks, and rewrite it, and then you'll find out whether that moved a deal.
You'd be the first product marketer at Sett, working on a four-person marketing team that keeps growing.
Sett is an AI company and our marketing function is AI-native to the core. You build with AI agents, whether that's Claude Code or a comparable tool.
Responsibilities
Build the bottom-of-funnel library that makes new technology legible: capability deep dives, objection content, demo narratives, and the proof that answers "why should I believe you."
Run product launches and product updates end to end, from naming to enablement to the market moment, then measure adoption.
Own sales enablement. Decks, battlecards, one-pagers, and the review cycle that keeps them true as the product moves.
Turn client results into proof. Own the case study pipeline from selection through narrative to published and distributed.
Own client marketing and build a community our clients want to be in, which means the customer newsletter, product update comms, and the programs that turn quiet accounts into people who talk about us in public.
Be the buyer's voice inside the building, taking the objections, the confusion and the language that keeps working back to product and to the founders.
Requirements
2+ years in product marketing at a B2B SaaS company, ideally one selling something technical to a skeptical buyer. MUST
You've launched products. You named the thing, built the story, and wrote the words sales actually used. MUST
Writing is your primary weapon. Clear under deadline, ruthless in the edit, allergic to filler. MUST
AI-native. Claude Code or a comparable agentic tool is your default, and you direct agents through research, draft, and validation. MUST
You've sold something the market had no name for, to a buyer who had to be taught before they could buy.
You get on client calls, read the transcripts, and know the buyer's vocabulary better than the buyer does.
Commercially wired. You judge a message by whether it moved a deal.
A finisher. Live and used is the bar. Effort isn't the score.
Bonus points
You believe we are not alone in the universe
You know mobile gaming or ad tech from the inside: UA economics, ROAS, creative fatigue, playables, how the networks actually behave
You've built something clients showed up for. A community, an advisory board, a customer newsletter people opened on purpose
You've written a case study a rep sent unprompted because it kept closing deals
You've watched your own positioning get rejected by the market, found out why, and rewritten it
