The Role GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel. Responsibilities Own product positioning, messaging, and value proposition across GeoEdge's product portfolio Lead the go-to-market strategy and execution for new products, features, and major releases Become GeoEdge's internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities Act as the voice of the customer by bringing market insights directly into Product discussions Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand Support Sales on strategic opportunities, customer presentations, and competitive deals Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy Requirements 5
