Must have: 4+ years of experience in mobile user acquisition with a focus on search platforms. Proven expertise in managing Google UAC campaigns and Apple Search Ads with budgets exceeding $1M. Strong familiarity with Firebase, mobile attribution tools (e.g., Adjust, AppsFlyer), and campaign analytics. A deep understanding of the app ecosystem and experience scaling successful mobile apps. Highly technical and analytical: ability to dissect ad performance and make data-backed decisions. Hands-on experience optimizing campaigns on platforms like Google Ads, Apple Search Ads, and other search-based channels. A proactive, self-directed approach to managing performance, identifying trends, and driving results.
