5+ years of experience in Performance Marketing / User Acquisition roles, including at least 2 years in a leadership or managerial position. Proven hands-on experience managing large-scale acquisition campaigns across online marketing platforms performance based for the US audience. Strong expertise in one of the following platforms (Google, Meta, Tiktok), including campaign set- up, optimization, bidding strategies, and performance analysis. Deep understanding of paid acquisition funnels, attribution models, conversion optimization, and growth methodologies. Proven track record of scaling user acquisition activity and driving measurable business growth. Experience managing high marketing budgets in global markets. Strong analytical and data-driven mindset. Strong leadership and cross-functional collaboration skills.
