What You Bring 10+ years in B2B SaaS demand generation or growth marketing, at least 5 of them leading the function - and its leaders - at a global company. Leader of leaders experience with player-coach instincts. You've held senior channel owners accountable to a shared number, and you still get into the work yourself. Hands-on depth in both paid and organic. You've personally run the channels, not just managed people who do - and you can still build, edit, and diagnose in both. Direct pipeline accountability. You measure impact in opportunities and revenue, not clicks and MQLs. At home in grey areas. Hand you a wide, half-formed vision and you'll extract what matters for pipeline and turn it into a plan with owners and dates - even when inputs are messy and direction shifts mid-quarter. AI-native, not AI-curious. You've built AI-powered systems for a team, you work this way daily, and you can teach it - upskilling the team is part of the job, not a side quest. Fluent in B2B funnel dynamics and diagnostics. You can find the leak between MQL and opportunity, name the likely cause, and know which fix is worth the effort. Deep working knowledge of Salesforce and strong data and analytics fluency. You've used a multi-touch attribution tool like HockeyStack at depth, or can get there fast. Executive-grade communication. You can present a number, a miss, and a plan to a CMO in one breath. Familiarity with the mobile marketing and martech ecosystem is a strong
