We’re looking for a hands-on Marketing Automation Manager to lead end-to-end campaign execution and optimization across the customer journey. You’ll play a key role in driving business impact through data-driven marketing, automation tools, and cross-team collaboration.
What You’ll Do:
Campaign Management: Set up and manage automated campaigns, newsletters, user protocols, in-product and more channels across multiple products and audience segments.
Performance Optimization: Monitor campaign impact, analyze results, and continuously improve performance through insights and prioritization.
Cross-Team Collaboration: Work closely with product marketing, creative, content, data, and other teams to align campaigns with business goals.
A/B Testing & Experimentation: Run ongoing A/B tests to optimize performance across emails and in-product touchpoints.
Data & Segmentation: Manage user segmentation based on user status, behavior, demographics, and product usage to deliver relevant messaging.
In-Product & Landing Page: Support in-app campaigns and landing page activities to drive feature adoption and improve performance.
Tool & Feature Adoption: Test and implement new tools, features, and trends to keep our automation practices ahead of the curve.
Requirements
2+ years of experience in marketing automation, CRM, lifecycle, or retention marketing from a SAAS company - mandatory
Proven experience working with marketing automation platform, Braze or similar tools (e.g., Klaviyo, Salesforce)
Strong understanding of customer journeys, funnel optimization, and segmentation strategies
Data-savvy with a solid grasp of email performance metrics and campaign analytics
Experience building flows and managing campaign logic is essential
A great communicator who thrives in a collaborative environment and knows how to get things done
Passionate about growth, optimization, and delivering real impact through smart automation
A very high level of proficiency in English, both written and spoken, is required
Familiarity with HTML and Clause is an advantage.
