We’re looking for a Marketing Analyst who is passionate about turning data into actionable insights and helping drive efficient and sustainable customer acquisition.
As a Marketing Analyst at Helfy, you’ll work closely with User Acquisition, Performance Marketing, Product, and Data teams to analyse acquisition performance, identify growth opportunities, and support data driven decision making across our platforms. You’ll play a key role in measuring campaign performance, optimising acquisition funnels, and helping teams prioritise activities based on impact.
Helfy is a technology driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets.
DoktorABC functions as an end to end telehealth marketplace, connecting:
Patients seeking fast, convenient access to care
Licensed doctors providing online consultations and prescriptions
Pharmacies fulfilling prescriptions and OTC products
Medication and OTC products, including regulated treatments
Delivery partners ensuring fast, reliable home delivery
The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfilment, and last mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in person visits.
Responsibilities
Analyse Marketing and user acquisition performance across channels, campaigns, markets, audiences, and treatment categories
Build and maintain dashboards, reports, and KPIs to support acquisition and marketing decisions
Partner closely with User Acquisition and Performance Marketing teams to evaluate campaign performance and identify optimisation opportunities
Analyse the acquisition journey from advertising exposure to first completed purchase
Identify trends, bottlenecks, and growth opportunities across campaigns, landing pages, and conversion funnels
Analyse traffic quality and explain changes in acquisition volume, cost, and conversion
Evaluate the performance of channels, providers, campaigns, audiences, keywords, and creatives
Support the design, monitoring, and analysis of acquisition tests and experiments
Translate complex data into clear recommendations for cross functional stakeholders
Work with large datasets from multiple sources to ensure data accuracy and consistency
Support strategic decision making through data analysis, forecasting, and performance monitoring
Requirements
2+ years of experience as a UA Analyst, Marketing Analyst, or in a similar analytical role
Strong SQL skills and experience working with large datasets
Experience with advertising platforms, attribution tools, Tableau, Mixpanel and GA4
Experience in B2C and large-scale platforms
Strong analytical thinking and problem-solving skills with a data driven mindset
Experience analysing acquisition funnels, campaign performance, traffic quality, and conversion metrics
Good understanding of digital acquisition channels, attribution, and performance marketing metrics
Excellent communication skills and ability to present insights to nontechnical stakeholders
Experience working in cross functional Agile environments
Advantage: experience in ecommerce, health tech, or telemedicine companies
