Regional Sales Director, APACManagement

We are looking for an experienced, commercially driven sales professional to grow SeeTrue’s presence across Asia-Pacific. This role offers significant ownership of the region, with a focus on developing new business, building strong customer and partner relationships, and driving long-term commercial growth.

What You’ll Own:

Drive sales and business development across priority APAC markets

Build a strong pipeline and own the full sales cycle, from opportunity development through negotiation, closing, and account expansion

Develop long-term relationships with airports, government agencies, security authorities, and other key customers

Identify and develop new markets, strategic accounts, and regional opportunities

Build strong relationships with distributors, OEMs, integrators, and other regional partners

Represent SeeTrue at customer meetings, industry events, and conferences across APAC

Provide market intelligence, competitive insights, and customer feedback to support business and product decisions

Collaborate with Marketing, Customer Success, Product, and technical teams to support opportunities and successful execution

Travel regularly across the region

What We’re Looking For:

Proven B2B/B2G sales experience in security screening, aviation security, or critical infrastructure across APAC

Experience selling to airports, government agencies, security authorities, or other complex institutional customers

Solid understanding of X-ray and/or CT security screening systems

Demonstrated success in developing new markets, building pipelines, and closing complex, high-value deals

Strong relationships and experience within the APAC security ecosystem

Experience working with distributors, OEMs, integrators, or other channel partners

Ability to navigate complex sales cycles involving commercial, technical, and regulatory stakeholders