What we're looking for: 4+ years of experience in lifecycle marketing, marketing automation, growth marketing, or related roles in a SaaS environment. Hands-on experience building and managing lifecycle programs and automations inside HubSpot or similar platforms. Strong understanding of funnel optimization, lead nurturing, activation, customer engagement, and reactivation strategies. Strong analytical mindset with the ability to work with data, identify patterns, and drive optimization decisions. Experience running structured experimentation and A/B testing programs. Comfortable working cross-functionally with Product, Engineering, BI, Data, Sales, and Marketing teams. Strong operational and systems-thinking mindset. High level of ownership and ability to independently drive execution and results. Passion for AI, automation, and modern marketing workflows. Experience building or implementing AI-powered workflows, tools, automations, or use cases, a major
