Responsibilities
As a Vertical Delivery Lead on the Activate Squad, you'll own delivery for the Pharma vertical from start to finish: the audiences we build, the deliverables clients receive, and the performance those audiences drive once they are live in-market.
Activate audiences are deployed across paid media channels, so success here depends on understanding how media actually performs. You'll pair strong media and data skills with technical agility to spot problems early, diagnose root causes and drive fixes. You'll work closely with our US-based Client Performance, Deployment and Account Management teams, and join client conversations as the delivery expert, alongside the client-facing lead.
This role is for someone who takes full ownership, leads with solutions and works AI-native by default.
Key Responsibilities:
Audience Strategy, Delivery & Quality: Own the creation, delivery and optimization of Vi audiences for your vertical, from translating client use cases into audience requirements through build, QA and deployment handoff. Serve as the final quality bar for all client deliverables.
Measurement & Data Requirements: Define the POC measurement framework with Client Performance, validating the right methodology (geo-split, holdout, attribution) and success metrics before launch. Own data requirements, ingestion, geo-split validation and internal reporting, collaborating closely with the Squad on dashboard setup and maintenance, and streamline data sharing for low-friction partner collaboration.
Performance Monitoring & KPI Accountability: Monitor audience-level performance across Meta, TikTok, Programmatic and other channels, and own monthly (or more frequent) optimizations. Share accountability with Deployment and Client Performance for exceeding client KPIs.
Cross-Functional Collaboration: Partner daily with US-based Client Performance, Deployment and Account Management teams, while supporting the Client Performance lead on client calls to communicate audience strategy, measurement approach & data-driven optimizations. Keep ownership, deadlines and next steps clear, and escalate blockers with a proposed solution.
Technical Problem Solving & Product Feedback: Work hands-on with Deployment and Data teams to troubleshoot audience onboarding, match rates, pixel and measurement issues. Be intentional about turning recurring issues into clear product feedback and process improvements, tied to measurable outcomes.
Requirements
Paid Media Expertise: Strong hands-on understanding of paid media channels, including Meta, TikTok, Programmatic/Display and Search. You know how audiences are onboarded, targeted and optimized in each, with 4+ years of experience launching, analyzing or optimizing paid digital campaigns. Solid grasp of media performance dynamics (match rates, reach and frequency, bidding, creative, attribution), and able to tell whether results reflect the audience or the media setup.
Data Fluency & Measurement Expertise: Extremely analytical and data fluent. You can design and validate measurement methodologies (geo-split, holdout/incrementality, attribution), define data requirements and set up reliable data flows.
Technical Agility & AI-Native Mindset: Comfortable navigating unfamiliar technical concepts and tools, with the ability to learn, adapt, and get up to speed quickly. You’re curious, resourceful, and willing to get hands-on to understand how things work and solve problems. You already use AI tools daily to automate and scale how work gets done.
Ownership & Solution Orientation: You take full ownership of outcomes, not just tasks. Dependencies don't become excuses: you bring options and a recommendation, and drive work to decisions and next steps. You thrive in a fast-paced startup environment and operate well in ambiguity.
Collaboration & Communication: Excellent written and verbal communicator who builds trust across teams and time zones. Comfortable presenting to clients and explaining technical topics simply.
Preferred Qualifications:
Pharma & Healthcare Experience (Advantage): Experience in pharma or healthcare marketing, especially reaching patients and caregivers across Clinical (trial recruitment), Commercial and Disease State Education campaigns. Working knowledge of healthcare data (claims, diagnosis and treatment signals) and its privacy and compliance considerations.
Advantages
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