Realize your potential by joining the leading performance-driven advertising company! As our Salesforce & GenAI Builder you will be responsible for designing, developing, and implementing solutions on the Salesforce platform and other business application platforms, as well as architecting and deploying GenAI-powered solutions that improve and transform business processes. You will serve as a technical expert, ensuring scalability, reliability, and performance of our business application environment Are you a highly skilled individual with a passion for Generative AI and a deep, hands-on understanding of Salesforce? Are you ready to take the next step in a dynamic career at the intersection of CRM implementation, development and cutting-edge technology? Taboola’s Information Systems department is expanding, and we have a unique opportunity for you to join our team as a Tech Specialist focused on Salesforce implementation and Generative AI innovation. We are seeking a skilled, passionate individual who possesses a strong technical background, deep Salesforce expertise, and hands-on knowledge of GenAI tools and architectures. To thrive in this role, you'll need: Bachelor’s degree in Computer Science, Engineering, Information Systems, or a related field. 2+ years of hands-on experience as a Salesforce implementer/business analyst. Hands-on experience with Salesforce flows. Strong understanding of the Salesforce platform, architecture, and implementation best practices. Experience with Salesforce integrations using REST and SOAP APIs. GenAI knowledge and enthusiasm: prompt engineering, LLM models and MCPs and AI-assisted development (e.g., using LLMs for code generation). Strong problem-solving and analytical skills, with a focus on understanding and improving business processes. Excellent communication skills and the ability to work effectively in a team environment. Strong can-do attitude, passion for innovation, and a high level of self-learning abil