Proven track record of driving measurable business growth in DTC, consumer technology, subscription, e-commerce, or direct-response businesses targeting the US market. Strong expertise in at least one of the following areas: Growth, Product, Performance Marketing, CRO, Lifecycle, or Monetization, combined with the ability to think across the entire business. Exceptional analytical skills and a deep understanding of growth metrics, customer behavior, experimentation, and business economics. A highly entrepreneurial mindset with strong ownership and the ability to navigate ambiguity. Experience leading cross-functional initiatives and influencing teams without direct authority. Equally comfortable setting strategy and rolling up your sleeves to execute. Hands-on experience using AI to improve the quality, speed, and effectiveness of your work.