4+ years of experience in Performance Marketing / User Acquisition, with a strong focus on gaming. At least 1-2 years of people management experience, leading and developing high-performing marketing teams. Proven experience managing large-scale UA and Retargeting campaigns with ROAS, LTV, and user growth objectives. Extensive hands-on experience with self-serve advertising platforms (Meta, Google, TikTok, AppLovin, Unity, etc.). Experience managing monthly marketing budgets Strong understanding of mobile attribution platforms (AppsFlyer, Ad just, etc.) and the mobile measurement ecosystem. Exceptional analytical skills with the ability to work with large datasets and translate insights into business decisions. Experience working closely with creative teams to develop and optimize high-performing ad creatives. Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership. Excellent organizational, problem-solving, and project management skills. Advanced Excel skills; experience with SQL, Tableau, or other BI tools is a strong
