B2B Marketing Specialist

This role is ideal for someone who enjoys working across multiple marketing disciplines, combining execution, coordination, creativity, and data-driven thinking. You’ll work closely with internal stakeholders, design studios, and external agencies to help drive impactful B2B marketing initiatives.

Main Tasks:

Own hands-on work within CRM as a marketing automation platform.

Build and manage audience segmentation, customer journeys, workflows, and lifecycle campaigns.

Marketing AI enablement - Design and maintain AI agents and AI-driven marketing workflows to improve efficiency, automation, and campaign execution.

Marketing Operations - Collaborate cross-functionally with Marketing, Sales, Product, and external partners.

Leverage AI tools for content creation, research, automation, and operational marketing tasks.

Support and coordinate B2B marketing campaigns across multiple channels. Write campaign briefs and manage marketing deliverables with internal marketing team and external agencies.

Coordinate and produce marketing materials for digital campaigns, sales enablement, and brand initiatives.

Support ongoing performance marketing activities, including Google Ads and LinkedIn Ads campaigns.

Job Requirements:

Bachelor’s degree – A must.

2–4 years of experience in B2B Marketing, Marketing Operations, or Digital Marketing roles.

Hands-on experience with CRM OR marketing automation platforms.

Experience building segmentation, workflows, and customer journeys.

Practical familiarity with AI tools for marketing, content, and operational efficiency ( extra points will be given to those who have basic to intermediate experience building AI agents or AI-based automations for marketing workflows).

Experience managing marketing materials and working with creative/design teams or external agencies.

Strong organizational skills and ability to manage multiple projects simultaneously.