5+ years of hands-on experience managing paid acquisition campaigns for mobile apps, eCommerce, or consumer digital products. Proven experience scaling user acquisition budgets while maintaining strong ROAS and performance targets. Experience building and leading teams, with the ability to establish processes and drive execution. Strong expertise with mobile measurement platforms and analytics tools such as AppsFlyer, Amplitude, Mixpanel, or similar platforms. Deep understanding of user acquisition funnels, cohort analysis, LTV metrics, retention optimization, and growth methodologies. Hands-on experience running campaigns across Meta, Google UAC, TikTok, and additional performance marketing channels. Strong analytical skills with the ability to interpret data, identify trends, and translate insights into business actions. Experience collaborating with creative teams and optimizing campaigns based on creative performance data.
