Who You Are We're looking for someone who is excited by more than launching products. Someone who wants to shape markets, influence strategy, and help define how a new category is understood. Think strategically, but naturally express ideas through stories. You love turning strategy into action and are just as comfortable writing launch messaging, crafting campaign assets, and orchestrating execution as you are defining market strategy. Get excited by translating complex technology, data, and clinical science into simple, compelling narratives. Start with "Why does this matter?" before asking "How do we explain it?" Thrive in ambiguity and enjoy building new markets and categories where no playbook exists.