We are a fast-growing stealth cyber startup, backed by Team8, on a mission to solve one of the most critical challenges in the modern cyber landscape. We are looking for a brilliant Director of Marketing to join our core team as our first marketing hire, and build our brand, message, and go-to-market from the ground up.
Role description
We are looking for a strong, technical, and highly versatile marketer to join our core team, become a true partner in building the company, and take full ownership of marketing - from positioning and messaging, through Product Marketing and early-stage Demand Generation, to events, conferences, industry presence, and field marketing.
This is a hands-on role in a small team, with a lot of responsibility, autonomy, and influence over the technical and business direction. You'll need to speak the language of security researchers, CISOs, and product people alike - and translate complex technology into sharp, clear messaging.
What you will do
Help build the company's positioning, messaging, and brand story from scratch.
Lead Product Marketing – translate complex product capabilities and technology into clear, compelling content for the target market.
Build and operate early-stage Demand Generation channels - campaigns, content, and targeted growth initiatives.
Own the company’s events and conference strategy end-to-end - identify the right industry events, manage sponsorships and speaking opportunities, shape the company’s on-site presence, and drive pre- and post-event engagement.
Work closely with Product, Research, and leadership to translate technical capabilities into market-facing messaging.
Build the company's presence in the cybersecurity community - through content, social channels, industry events, partnerships, and thought leadership.
Stand up the marketing infrastructure (branding, website, tooling) and lead key decisions on tools and processes.
Requirements
Proven experience in marketing roles at B2B cybersecurity companies.
Background in Product Marketing - ability to translate complex technical products into sharp, clear market messaging.
Hands-on experience with Demand Generation - campaigns, digital channels, and performance measurement.
Strong technical fluency – comfortable engaging with the language of cybersecurity and security products.
True generalist – willing and able to do it all, from zero, as the company's first marketing function.
Comfortable with ambiguity and zero-to-one building; founding DNA.
High proficiency in English, written and spoken.
Location: Tel Aviv, in-person - this is a founding team role.
