ABOUT THE ROLE
We’re looking for a Digital Brand Manager who’s genuinely curious about customer behavior and has a habit of digging into the “why” behind the numbers. Someone who sees a conversion drop and wants to understand what the user was thinking — then takes that insight and turns it into a sharper headline, a tighter funnel, or a bolder offer.
You’ll own the funnel strategy and optimization across our product verticals, leading the full cycle from spotting the opportunity to forming the hypothesis, running the test, and shaping the next move. You’ll work closely with Acquisition so the experience users get matches the intent that brought them in, and partner with Product, Data, R&D, Design, Marketing, and Customer Support to bring ideas to life.
This role is for someone with a creative mindset and a bias for experimentation — comfortable challenging assumptions, moving fast, and learning in public.
Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week.
Requirements
3+ years of experience as a Monetization Manager, Growth Product Manager, Marketing Lead, Brand Manager or in CVR optimization for B2C products
Hands-on experience in designing, running, and analyzing A/B tests to optimize conversion, engagement, and retention
Direct experience in building and optimizing funnels at scale
Deep business understanding, enabling you to identify growth opportunities and assess their impact on company objectives
A data-first mindset, with strong analytical skills and the ability to turn insights into decisions
Technical orientation : comfortable working with developers and tools like Mixpanel, JSON configs, or similar
Familiarity with AI-driven tools for funnel discovery and optimization
Creative mindset with a bias for experimentation and rapid iteration
Responsibilities
Lead the creation, optimization, and personalization of funnels to achieve growth objectives at scale
Generate hypotheses, design experiments, and run continuous A/B tests, using insights to drive iterative improvements
Monitor and analyze key business metrics, translating hands-on data analysis into actionable insights and impactful initiatives
Work closely with the Acquisition team to optimize user acquisition strategies and integrate them seamlessly into growth funnels and product experiences
Challenge assumptions and rethink the status quo, pushing for bold, creative approaches to monetization and funnel architecture
Collaborate cross-functionally with Product, Data, R&D, Design, Marketing, and Customer Support to align strategies and deliver measurable business impact
