Creative Strategy Lead (Herzliya)

What You Bring 6+ years of experience in creative strategy, brand strategy, or strategic planning in a B2B tech or SaaS environment. Proven expertise in market research, audience analysis, and competitive intelligence. Strong track record of translating research into creative briefs and campaign concepts that deliver measurable results together with the ability to synthesize multiple data sources into a single, coherent narrative that inspires action. Experience working with creative teams - understanding how strategists and creatives collaborate to produce great work. A collaborative, proactive mindset and a genuine passion for the craft of creative strategy. Exceptional communication and facilitation skills - running a workshop, challenge assumptions, and bring clarity to ambiguity. Familiarity with design thinking and creative process frameworks is a