E-commerce Site Experience Lead

Lime & Lou is looking for an Ecommerce Site Experience Lead to own our site's performance end-to-end. This is a strategy role as much as a hands-on one: you decide what gets tested and built, and you own how the site performs

Responsibilities

What you'll do

● Own site performance end-to-end: constant page optimization to grow add-to-cart rate and conversion rate.

● Optimize pricing, promotional offers, and upsell strategy to improve site performance.

● Run our A/B testing program: design tests, read the results, and apply what works.

● Build personalization strategies across our markets and audiences.

● Analyze customer behavior, competitors, and market trends to guide site decisions.

● Define and execute strategic plans for which products to promote, and when.

● Build and launch landing pages for new products and campaigns.

● Translate our brand's visuals and voice into how the site looks and feels, working closely with our graphic designer.

● Bring a strong UX/UI eye to navigation and site structure, elevating the overall look and feel.

● Lead new product launches on-site and evolve the funnel as the site grows.

What you'll own

Four numbers define this role: CVR (conversion rate), A2C (add-to-cart rate), I/O (items per order), and AOV (average order value). You'll constantly test what actually grows each one, and use what you learn to keep improving the site.

Requirements

What we're looking for

● Proven experience improving conversion rate in an e-commerce environment, agency-side or in-house.

● Hands-on A/B testing experience: you know how to design a test and read a result.

● A strong sense of customer psychology and UX logic.