Must Have] - 2+ years as PM on a self-serve SaaS product with a PLG motion (freemium, free trial, or usage-based). You have owned activation and retention funnels, not just features. Martech / Ad-tech / Advertising platform knowledge [Must Have] - Deep familiarity with Google Ads and/or Meta Ads: campaign structure, conversion tracking, pixel setup, audience targeting, and the day-to-day workflow of a PPC advertiser. You speak the advertiser's language. Experimentation discipline - Experience designing, running, and correctly interpreting A/B tests. You treat every roadmap decision as a hypothesis waiting to be validated. SMB market empathy - Deep understanding of small and mid-sized business constraints: budget sensitivity, speed of decision-making, and the outsized value of simplicity in a product. Strong analytical skills - Comfortable with product analytics tools (Mixpanel or similar) and SQL basics. You question the data before acting on it. Relevant pricing & packaging experience - You have worked on subscription tier design, trial mechanics, upgrade flows, or usage-based pricing in a self-serve context.
