We're looking for a Senior Marketing Operations & AI Manager to own the systems, processes, and data that power our marketing machine. This is a multidimensional role: you'll be the operational backbone of the marketing team, own performance analytics and funnel visibility, and actively drive AI adoption across marketing workflows, all in close collaboration with the Growth and GTM teams.
Requirements
5+ years of experience in marketing operations or a related field
Proven expertise in HubSpot and Salesforce, including integrations and campaign performance tracking
Strong background in email marketing, lead nurturing, and marketing automation
Hands-on experience with analytics and reporting, including building dashboards, measuring funnel performance, and driving data-informed decisions
Genuine curiosity about AI tools and a track record of applying them to improve marketing efficiency and outcomes is a strong advantage
Data-driven mindset with a passion for testing, optimization, and process improvement
Understanding of full-funnel infrastructure, from top-of-funnel traffic through SQLs, closed-won customers, and renewals
Experience in a fast-paced startup environment is a must
Familiarity with DevOps, cloud infrastructure, or Kubernetes is a significant advantage
Responsibilities
Own and optimize HubSpot end-to-end, with working knowledge of Salesforce for field mapping and lead flow alignment
Design, implement, and continuously improve email marketing and nurture campaign strategies to drive engagement, lead progression, and conversion
Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution
Build and own marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, that give clear visibility into campaign ROI and pipeline contribution
Analyze campaign and channel performance and translate findings into actionable recommendations for the team
Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales
Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization
Assist with event operations: flows, routing, landing pages, and reporting
Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth
Be the go-to operational and data resource for the marketing team
5+ years of experience in marketing operations or a related field
Proven expertise in HubSpot and Salesforce, including integrations and campaign performance tracking
Strong background in email marketing, lead nurturing, and marketing automation
Hands-on experience with analytics and reporting, including building dashboards, measuring funnel performance, and driving data-informed decisions
Genuine curiosity about AI tools and a track record of applying them to improve marketing efficiency and outcomes is a strong advantage
Data-driven mindset with a passion for testing, optimization, and process improvement
Understanding of full-funnel infrastructure, from top-of-funnel traffic through SQLs, closed-won customers, and renewals
Experience in a fast-paced startup environment is a must
Familiarity with DevOps, cloud infrastructure, or Kubernetes is a significant advantage
