5+ years of hands-on paid acquisition experience in B2B SaaS, with deep operational expertise across Google, LinkedIn, and Meta. You've personally built, scaled, and optimized campaigns, with a strong understanding of performance drivers across the funnel. Proven experience building AI-powered paid media capabilities, including automation, intelligent bidding, audience modeling, dynamic creative optimization, or similar systems that extend beyond platform-native automation. A builder's mindset. You're energized by ambiguity, prefer creating processes over inheriting them, and instinctively turn one-off wins into repeatable systems. Experience owning budget allocation, forecasting, and ROI management across multi-channel, multi-market investments. Strong expertise in attribution, analytics, and reporting, with the ability to translate complex data into clear, defensible recommendations. A track record of driving pipeline growth through paid search and paid social, with a relentless focus on experimentation and optimization. Excellent project management skills and the ability to manage multiple initiatives in a fast-moving environment.
