About The Position
We seek a results-oriented, proactive, and highly organized Marketing Operations Specialist with strong B2B experience to lead and support our marketing initiatives.
This role is ideal for a professional with in-depth Marketing Cloud Account Engagement (MCAE/Pardot) knowledge and a proven ability to manage marketing campaigns, lead management processes, and event execution.
Key Responsibilities
Marketing Automation & MCAE Expertise
- Design and manage the full prospect lifecycle (Lead –> MQL –>SQL etc.), leveraging Pardot for lead scoring, grading and automated workflows
- Serve as the MCAE administrator, ensuring platform setup, integration with Salesforce, and seamless maintenance for optimal functionality
- Build and manage online campaigns tailored to a B2B audience using Pardot’s Engagement Studio, including email nurturing, segmentation and dynamic content
- Monitor, analyze and report on marketing performance metrics using tools like Google Analytics and Pardot, ensuring data accuracy and actionable insights.
Event Marketing
- Plan and coordinate virtual and in-person events (e.g. webinars and trade shows), manage budgets, and manage logistics and vendor collaboration.
- Track and nurture event-generated leads through Pardot for effective follow-up and conversion.
Content Support
- Support marketing content across digital assets, including website optimization, YouTube channel management, LinkedIn, and MCAF.
Sales Support
- Work closely with cross-functional teams, including product, sales, logistics, finance, and procurement, to ensure seamless execution of marketing operations and event planning.
Requirements
- Minimum 2-3 years of hands-on experience with MCAE (Pardot), including automation workflows, reporting and integration with Salesforce.
- Familiarity with Salesforce and a strong understanding of B2B marketing operations, digital marketing, and event coordination.
