What you bring 8-10+ years in brand marketing, creative strategy, or content leadership, ideally at a consumer or travel brand Proven creative direction and art direction experience, with the portfolio to back it up. You've shaped campaigns, built brand identities, and owned creative production at a senior level Exceptional writing and editorial skills, with native English level. You set the tone of voice standard and can write across formats, from a 3-word CTA to a full email sequence Strategic thinking about how brand, creative, and content drive commercial outcomes. You connect brand activity to revenue, retention, and LTV Experience building long-term brand strategies: positioning, brand architecture, competitive differentiation. Not just executing campaigns Skier or snowboarder, we don't judge as long as you love the snow Familiarity with CRM tools (HubSpot, Braze, Klaviyo, or similar) and a clear understanding of how lifecycle marketing works Experience developing content architecture across multiple channels and customer journey stages Comfort with data and insight. You use performance metrics to inform creative and content decisions The drive and confidence to work with high autonomy and execute end to end with minimal hand-holding The ability to balance creative vision with commercial accountability. You care about both brand equity and business results Comfort building from scratch in a fast-moving environment. You create structure, process, and creative systems while things are still in motion Proactive use of AI tools to scale content production, automate versioning and localization, and increase creative velocity without sacrificing quality Not mandatory, but a strong
