At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people. About the Role We’re looking for a Senior Marketing Operations Manager to take ownership of our marketing infrastructure, automation, technology stack, processes, and data strategy. At Similarweb, Marketing Operations plays a critical role in connecting data, systems, and teams to drive scalable growth across both Sales-Led (SLG) and Product-Led (PLG) motions. This role sits at a key intersection within our Marketing organization, enabling alignment across teams, technologies, and processes. You will be both a hands-on builder and a strategic partner, working closely with Lifecycle Growth, Product Marketing, Demand Generation, BI, MIS and GTM teams to design and scale high-impact marketing workflows. You’ll play a central role in transforming how we operate, bringing a modern, AI-first approach to marketing operations, simplifying complex legacy processes, and driving measurable business impact. Key Responsibilities Own and optimize marketing automation platforms, building scalable multi-channel campaigns, lifecycle journeys, and nurture programs Lead advanced audience segmentation and ensure seamless lead flow across SLG and PLG funnels Design and implement scalable marketing processes, including campaign execution, lead management, and data governance Set up and maintain lead capture integrations while operating data enrichment strategies using internal and external sources, ensuring accurate data flow and
